Content that turns data into decisions.

You open Meta Ads and see 100 sales. Then you open GA4 and find 63. Your checkout recorded 81 sales. Which number is right? Possibly all three. That’s because Meta Ads, Google Analytics, and your checkout aren’t necessarily trying to answer the same question. Your checkout answers something close to: How many sales actually happened? […]

For some businesses, knowing which ad generated a sale is easy. Someone sees an offer on TikTok, clicks, buys, and that’s it. Ad → Product → Checkout → Sale If most of your sales happen this way, you may not need a sophisticated attribution setup at all. The reporting provided by Meta Ads, TikTok Ads, […]