FROM ACQUISITION TO RESULTS
Understand what turned your leads into sales.
Track sales, revenue, and buyers, and connect each result to the acquisition journey that came before it.
THE JOURNEY DOES NOT END WITH THE LEAD
The sale happens today. The journey started much earlier.
Between the first visit and purchase, a lead may interact with different pages, campaigns, and ads, often across different time windows. Vestige connects these moments so you understand not only how much you sold, but also the path that influenced the result.
YOUR RESULTS IN ONE VIEW
See your operation’s results without building the report.
Track key sales indicators in one dashboard and quickly understand how your business performed during the period.
FROM SALE BACK TO SOURCE
Discover which campaigns were part of the journey to purchase.
A sale may result from several touchpoints over time. Vestige lets you analyze the buyer journey using different attribution moments.
First interaction
Discover which source or campaign first brought in the lead.
Any interaction
Analyze the sources and campaigns involved in the journey to purchase.
Last interaction
See the source or campaign associated with the last touchpoint before the sale.
UNDERSTAND WHAT DRIVES REVENUE
From sale to source, without losing the path between them.
See how UTMs and LTMs appear in sales and compare each source by buyers, revenue, average order value, sales, and refunds.
Filter by first interaction, last interaction, or any source involved in the journey.
KNOW WHAT DRIVES RESULTS
Understand what sells and how each offer performs.
Not every result needs to be analyzed only by source. Vestige also organizes sales by product and offer, showing how each part contributes to revenue. Compare sales, buyers, revenue, average order value, and refunds across products and offers.
FROM FIRST PURCHASE TO RECURRING REVENUE
Analyze every stage of your customer revenue.
Not every sale ends with the first payment. Filter purchases by recurrence to separate acquisition from later payments and understand how revenue evolves over the customer relationship.
Analyze the first purchase, recurring payments, or specific recurrence stages without mixing different journey moments.
Journey do comprador
CONNECT BOTH MOMENTS
Analyze sales within the acquisition window that truly matters.
Not every lead buys on the day they are acquired. Vestige separates acquisition and sales periods so you can analyze the exact funnel you want to measure. Define a window relative to the sale or choose specific periods to compare acquired leads with later results.
Relative window
Automatically analyze the period before the sale, such as the previous 30 acquisition days.
Custom period
Choose exactly which acquisition period to compare with the sales period.
ANALYZE YOUR WAY
Carry your operation’s logic through to the sale.
Your operation already has a structure. Campaigns, ads, and UTMs contain channel, audience temperature, product, offer, audience, creative, launch stage, and other dimensions. Vestige uses this logic to turn sales data into views that make sense for your marketing.
Warm vs. Cold. Paid vs. Organic. Or however your operation works.
Compare how much each audience sold, which generated more revenue, how average order value behaved, and each group’s share of the result. Create rules to automatically separate Warm vs. Cold, Paid vs. Organic, or any relevant classification without being limited to predefined groups.
Your naming becomes a report.
If you already standardize campaign names in ad managers, Vestige can use that structure to build your views. Define once how the naming should be interpreted, and Vestige automatically delivers analysis-ready groups.
Keep the naming convention your operation already uses. Vestige turns that structure into an organized, grouped report ready to show what actually sold.
ONE JOURNEY, TWO PERSPECTIVES
From the first interaction to the sale.
During acquisition, track how leads arrive. When sales happen, trace the journey back and understand which sources, campaigns, products, and offers influenced the result.
TURN DATA INTO CONTEXT
Do not just see how much you sold. Understand how you got there.
Connect acquisition and sales in one journey and get the information needed to understand your operation’s results.