Artificial intelligence – Vestige Metrics Pular para o conteúdo

Your data has answers.
Now all you have to do is ask.

Connect Vestige Metrics to your AI and explore campaigns, conversions, and results in a conversation.

Your data remains in Vestige. AI helps you explore it.

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FROM FIRST VISIT TO SALE. EVERYTHING CONNECTED.

Your data tells a story. Your AI helps you understand what to do with it.

01 / CONNECT

Everything starts with a connected journey.

Every website visit, ad click, lead, or sale is part of a journey. But this information is not always in the same place, and understanding how it connects can be challenging.

É por isso que existe o Vestige Metrics.

Vestige connects data from your website, ad platforms, organic acquisition channels, and sales platforms. It automatically reconstructs customer journeys so you can understand how channels, campaigns, and interactions contribute to business results.

Instead of analyzing each platform separately, you get a connected view of the path customers take, from their first contact with your brand to conversion.

02 / UNDERSTAND

Connected data is only the beginning.

With so much information available, increasingly important questions arise:

  • Which campaigns actually contribute to sales?
  • Which channels attract the customers most likely to convert?
  • How do interactions throughout the journey influence results?
  • Where are we investing without getting the expected return?
  • What can we adjust to improve performance?

Answering these questions takes more than looking at numbers. You need to connect information, identify patterns, compare results, and turn data into decisions.

03 / DECIDE

This is where your AI joins the conversation.

Com o Vestige MCP, você pode conectar os dados disponíveis no Vestige a assistentes de inteligência artificial compatíveis, como o ChatGPT e o Claude.

Instead of starting every analysis by opening dashboards, exporting spreadsheets, or gathering information manually, you can simply ask a question.

Your AI queries Vestige data, connects the available information, and helps you interpret results, investigate opportunities, and identify possible next steps.

Vestige connects the journey. Your AI helps turn that view into smarter decisions.

YOUR DATA. EVERY POSSIBILITY.

When your data connects, your questions go further.

Imagine combining customer journeys in Vestige with CRM sales, media investment, SEO results, and other business information. With AI connected to the right tools, you can cross-reference these sources and turn complex questions into analysis that guides your next decisions.

01 / JOURNEY TO SALE

ChatGPT, find the sales from the last 30 days in my CRM and analyze those customers’ journeys using Vestige data.

See which channels, campaigns, and interactions took part in the path to sale. Connect closed CRM deals with journeys recorded in Vestige to identify the touchpoints shared by customers who actually purchased.

02 / INVESTMENT AND RESULTS

Claude, compare my Google Ads and Meta Ads investment with my ecommerce sales. Then analyze the journeys in Vestige and tell me: are we underestimating how TikTok campaigns contribute to those sales?

A campaign does not always generate the last interaction before a sale, but it may still contribute. Cross-reference investment, sales, and conversion journeys to evaluate each channel’s role along the way.

03 / SEO AND ORGANIC RESULTS

Gemini, use Vestige to analyze sales from organic traffic over the last 30 days. Cross-reference the results with Google Search Console and show me which pages and searches bring in the most valuable customers.

Is your content attracting visitors or generating business? Combine Vestige conversion and journey data with Google clicks, impressions, rankings, and queries to identify which pages contribute to sales and where organic growth opportunities exist.

04 / LEAD QUALITY

Grok, check my CRM for the leads with the highest sales-meeting attendance rates. Cross-reference that information with Vestige and identify which channels and campaigns attract the most qualified leads.

Not every form conversion is ready to buy. Connect sales-meeting attendance with lead sources and journeys in Vestige to identify the channels that attract more engaged, higher-potential contacts.

05 / BUDGET OPTIMIZATION

Microsoft Copilot, analyze my campaigns in Vestige, check costs in the ad platforms, and identify where I can reallocate budget to improve results.

Connect investment, acquisition, conversions, and journey participation to uncover possible waste, identify campaigns with room for improvement, and develop better budget-allocation hypotheses.

06 / PLANNING AND DECISIONS

Perplexity, analyze my Vestige results, consider my business goals, and prepare an action plan to improve conversions over the next 30 days.

Turn data into a plan. Combine marketing information, commercial goals, and business context to suggest priorities, develop hypotheses, and structure an actionable plan.

Illustrative examples. Analyses depend on the available data and the integrations authorized in each assistant.

SIMPLE TO CONNECT

Vestige collects. AI asks. Your data answers.

01

Your data is already in Vestige

Vestige connects traffic, campaign, lead acquisition, and sales data to reconstruct customer journeys from the first visit to conversion. This reveals where results came from and which channels, campaigns, and interactions took part in the path to sale.

02

Connect your AI to Vestige

In your compatible AI assistant, configure the Vestige MCP connection and authorize access to your account. Your AI can then query the data available in Vestige directly during the conversation.

03

Ask as if you were having a conversation

Forget technical queries and complicated reports. Ask which campaigns generated the most conversions, compare periods, or investigate customer journeys. Your AI uses Vestige data to help answer your questions.

04

Turn analysis into decisions

Go beyond the numbers. Ask AI to interpret results, identify trends, and suggest hypotheses about marketing performance. Use these analyses to investigate opportunities and choose your next steps with more context.

View the connection guide

YOUR AI. YOUR DATA.

Vestige connects to the AI tools you already use.

Bring Vestige marketing data into your favorite AI assistants. With MCP, you can query information, explore conversion journeys, and deepen your analysis without being tied to a single tool.

See how to connectAvailability depends on MCP support, each client’s capabilities, and access configuration.
ChatGPTClaudeGemini CLICopilot StudioGitHub CopilotCursorClaude CodeOpenAI CodexVestige MetricsWindsurfClineContinueGooseLibreChatRoo CodeZed

SECURITY IN EVERY CONNECTION

Your data is valuable. Access to it should remain under your control.

Connect your AI tools to Vestige with OAuth authentication, without sharing your password. Every query respects the authenticated user’s accounts and permissions.

Authenticated and authorized access
01Secure OAuth connection

Authorize access through Vestige authentication without giving your password to the AI assistant.

02Your permissions still apply

AI can only query data your account is already authorized to access. The connection does not expand user privileges.

03Dedicated connection credentials

Access uses OAuth tokens, avoiding the need to share login credentials with external tools.

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FREQUENTLY ASKED QUESTIONS

Everything you need to know about Vestige MCP.

What is Vestige MCP?

Vestige MCP connects Vestige Metrics data to AI assistants compatible with Model Context Protocol. You can ask natural-language questions about campaigns, traffic sources, leads, conversions, and customer journeys.

How is Vestige MCP different from traditional dashboards?

Dashboards track indicators, trends, and performance. MCP adds a flexible way to investigate results: when conversions drop, ask AI to compare periods, examine campaigns, and explore possible explanations. The two experiences complement each other.

Do I need programming skills to use Vestige MCP?

Not necessarily. With compatible assistants, you can follow a connection guide without writing code. Once your account is connected, ask questions normally. Setup depends on the assistant you choose.

Which AI tools can I use?

Vestige MCP uses an open protocol and works with clients that support MCP servers, including ChatGPT, Claude, and various assistants and development environments. Availability depends on remote-server support, authentication, and provider plan.

What information can I query through Vestige MCP?

You can explore account data such as visits, traffic sources, campaigns, leads, conversions, and performance indicators. Depending on the recorded data, you can also investigate journeys and channel participation on the path to conversion.

Can I find out which campaigns contributed to my sales?

Yes, provided the relevant sales and interactions are recorded in Vestige. The platform reconstructs the journey from first visit to conversion. Analysis depends on data coverage and quality and does not imply perfect causal attribution.

Can I compare campaigns, channels, and periods using AI?

Yes. You can compare periods, analyze indicators, and investigate performance differences. AI helps organize information, identify patterns, and suggest hypotheses to explore.

Can I combine Vestige data with my CRM, Google Ads, or other tools?

Yes, as long as the assistant also has authorized access to those sources. Vestige MCP provides Vestige data; access to other tools depends on their separately configured integrations and permissions.

Can AI identify opportunities and suggest campaign improvements?

It can analyze results, find patterns, compare segments, and develop optimization hypotheses. Recommendations should be evaluated in business context; AI supports decisions but cannot guarantee future results.

How do I connect my AI to Vestige?

In an MCP-compatible assistant, configure the Vestige MCP server connection and follow the authentication flow. Authorize access with your Vestige account. Steps vary by tool.

Is it safe to connect my marketing data to AI?

Vestige MCP uses OAuth, so you can authorize the connection without sharing your password with the assistant. Queries respect the authenticated user’s permissions. Subsequent data handling also depends on the AI provider’s policies and settings.

Will AI have access to all my accounts and data?

Not automatically. Access respects the authenticated user’s accounts and permissions. The connection cannot query unauthorized accounts, and available information depends on the resources exposed by the MCP server.

Can Vestige MCP change or delete information from my account?

The integration is primarily intended for queries and analysis. Available actions depend on MCP server tools and permissions. Do not assume the connection allows changes or deletion; consult the integration documentation.

Is Vestige MCP free?

Yes. Vestige MCP is available on the Freemium plan. You can connect a compatible assistant without purchasing a paid plan. Freemium has usage limits, and some AI tools may require their own subscription.

Do I need to pay for an AI tool to use Vestige MCP?

It depends on the tool. Some MCP clients offer free features, while others require a subscription, specific plan, or credits. Vestige MCP does not determine AI provider pricing.

Vestige MCP is available starting with the Freemium plan.

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YOUR DATA HAS A LOT TO SAY

Your marketing has a story. Your AI can help you understand it.

Connect Vestige to your AI and discover what your data reveals about campaigns, customers, and sales. Get started for free.

Get started for free